Interview with Russ Minick, CMO of Generac

BayWa r.e. Solar Systems Marketing Director Tom Miller sat down with Generac Chief Marketing Officer Russ Minick to chat about Generac’s PWRCell storage system, their lead-sharing program, the connection between Pika and Neurio in the Generac DNA, consumer desire for resilience, what’s new and upcoming from Generac, Russ’s career path to CMO, and a lot more.

00:28 Meet Russ Minick, and learn about his road to CMO of Generac.
02:36 Evolutions in solar marketing
05:06 Russ’ approach to solar marketing and Generac’s marketing mix
13:16 Generac’s lead sharing program

20:38 What’s ahead for the PWRCell product #powerpress_subscribe-5{ width:100%; } Listen and subscribe to Solar r.e.viewApple PodcastsGoogle PodcastsAndroidby EmailRSSMore Subscribe Options

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